Re: The Page on Google; Search.html

["Fredric Gross" fredric.gross@xxxxxxxx]

Most of the pay for play search engines charge so much per hit, and the
higher your bid per hit, the higher up the list you are. conventional
marketing wisdom says that if you are not in the first three on the list,
then you are wasting your advertising dollars. I cannot imagine how a
freebie bulletin board can afford to pay anyting per hit. By the way, some
search engines reveal the amount being paid per hit. And I suppose it it an
open invitation for competitors to hit interminably and watch those nickels
and dimes add up.

Fred Gross
----- Original Message -----
From: "B. Gillessen" 
To: "Carl Distefano" 
Sent: Thursday, November 21, 2002 3:50 AM
Subject: Re: The Page on Google; Search.html


>
> At 07:10 21.11.2002 cld@xxxxxxxx wrote:
>
> > Robert:
>
> Oh -- great! Erroneously the crowd got some insight of what is going
> on behind the curtain separating the cracks from the rest of the
> world ... But unfortunately, no dirty secrets came up, nothing
> forbidden, no backbiting.
>
> > Just for the hell of it, I plugged "xywrite" into the Google web
> > server to see where The Page comes up in the listing. It's third,
> > after two links to Diane Fisher's site. The next listing is an
> > article on XyWrite in Wikipedia, which may have been written or
> > edited by Fisher. In any case, it includes a link to her site,
> > which itself links to the Wiki article. That's a lot of Annie
> > Google's pushing.
>
> > How, I wonder -- if at all -- can we arrange it so that Google lists
> > us first, so that hitting the "I'm Feeling Lucky" button on a
> > "xywrite" search leads directly to our page? Would it work to add
> > "xywrite" case variants to the META "keywords" tag. E.g.,
>
> If I may meddling with this -- I *think* that Google has a "weighted"
> ranking, i. e. the more frequent people click on a site listed by
> Google the higher it is ranked in the next comparable listing by Google.
> Therefore, searching with Google for "xywrite" from time to time and
> clicking onto the XyWWWeb-Link should ensure that the site is ranked
> first.
>
> Another alternative might be to *pay* for a higher ranking. I think
> Google -- as some others (search engines, politicians) -- is bribable.
> (Google is not only your friend but the friendship of Google can also
> be bought.) But I am sure they would phrase it in a different way.
>
> B. Gillessen
>